Become a Sponsor
New York Road Runners is dedicated to promoting the sport of distance running, enhancing health and fitness for all, and responding to community needs. Our road races and other fitness programs draw upwards of 300,000 runners annually and, together with our magazine and website, support and promote professional and recreational running. A staff of more than 100, assisted by thousands of volunteers, stages the ING New York City Marathon as well as a road race nearly every weekend plus many track and cross country events.
NYRR's home base in New York, and its lifelong identification with Central Park, have given many of its events iconic status, attracting the world's top professional runners. Our youth programs provide running to 50,000 schoolchildren in New York City, around the country, and in South Africa who would otherwise have few or no fitness opportunities.
Sponsorship provides companies the opportunity to:
- Reinforce brand image with the loyal sports-minded public
- Increase image awareness and name visibility for services and products
- Generate goodwill throughout New York City and the worldwide running community
There are three levels of sponsorship for the ING New York City Marathon:
Principal
- Inclusion in advertising and publicity campaigns
- Extensive branding opportunities
- Entitlement to a special event
- Signage along the ING New York City Marathon route on race day
- Advertising and promotion rights
- VIP hospitality
- Ability to use the ING New York City Marathon logo for marketing needs
- Customized on-site marketing or sampling program
- Exhibit space at the expo
- Category exclusivity
Signature
- Entitlement to a special "signature" event
- Branding opportunities
- Select advertising and promotion with the event
- Signage along the ING New York City Marathon route on race day
- VIP hospitality
- Ability to use the ING New York City Marathon logo for marketing needs
- Customized on-site marketing or sampling program
- Exhibit space at the expo
- Category exclusivity
Supporting
Ability to use the ING New York City Marathon logo for marketing needs
Customized on-site marketing or sampling program
In addition to the prestigious ING New York City Marathon, NYRR hosts other marquee events with sponsorship opportunities. NYRR also supports the NYRR Foundation and its flagship program, Running Partners, which creates school- and community-based running teams.
All sponsorships are customized based upon sponsor objectives. If your organization is interested in sponsoring the ING New York City Marathon or another NYRR event, please e-mail sponsorship@nyrr.org for more information.
